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Nataly
Waters
Customer Success Director Americas
Creatio
Nataly Waters is an experienced professional with 10+ years in Customer Success who is deeply committed to creating exceptional customer experiences, scaling the CS team and overcoming complex challenges by innovating and launching new automation and transformation initiatives. Currently serving as the Director of Customer Success, Americas at Creatio which is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. Nataly leads by example, driving her team towards excellence in customer satisfaction, passion and operational efficiency.
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29 October 2025 11:15 - 11:45
Strategic OKRs: Positioning customer success to drive net retention
Elevate your customer success strategy with the presentation and explore how organizations can align their objectives and key results (OKRs) with customer success initiatives to maximize net retention rates. You will gain insights into the process of setting strategic OKRs that prioritize customer satisfaction, loyalty, and long-term value. From defining clear objectives to implementing measurable key results, this presentation will provide practical guidance on leveraging OKRs as a powerful tool for driving growth and ensuring sustained success.