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Rachel
Askin
Head of Customer Success
Balena
Rachel has over 10 years experience across Customer Success, Account Management, and leadership roles for Pre-Seed to Pre-IPO startups (B2B/B2C SaaS) with 30 to 800+ employees and up to $350M+ in annual revenue. Some career highlights include: - Managing CSM teams of up to eight direct reports supporting global accounts totaling $120M+ in ARR - Scaling the CS function from one to five employees for a $4MM+ Series B FinTech SaaS - Being hired as the first CS leader for a Series A startup that grew 300% in ARR in one year - Building CS functions from the ground up at multiple companies, including: hiring, onboarding, training, continuous enablement, implementing CSM tools, and codifying CS strategy company-wide
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28 October 2026 12:00 - 12:45
Peer to peer: the CS exchange
In this session multiple unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussions will include: - Navigating the relationship between CS and Sales - AI implementation & adoption: battling FOMO and setting realistic expectations - From product usage to proven business value: how CSMs move beyond adoption metrics to quantify customer impact - Developing soft-skills: Staying prepared for situations where AI can't help
28 October 2026 09:45 - 10:15
Fireside chat | Frictionless handoffs: Aligning sales & CX for day-1 success
The transition from Sales to Customer Success is one of the most critical moments in the customer journey and one of the most common sources of friction. In this fireside chat, leaders from Sales and Customer Success will discuss how their organizations are working together to create seamless customer transitions, establish shared accountability, and align around long-term customer outcomes. From expectation setting and implementation readiness to success planning and stakeholder engagement, speakers will share practical lessons learned from strengthening the partnership between both teams. Attendees will gain actionable ideas for improving collaboration, reducing customer frustration, and setting the foundation for successful, long-term relationships from day one.