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Jaime
Acosta
Head of Enterprise & Strategic Customer Success
G2
Jaime is a multi-faceted and experienced MBA and tech leader, with over 16 years of progressive experience in technology companies. Jaime's professional focus involves revenue-oriented strategy, operations, and customer success. He's passionate about scaling customer facing teams and empathetically extracting the most out of each of his team members, whether they are individual contributors or people leaders. He's been fortunate enough to work for high growth, category leading technologies (i.e. Groupon, Mintel, Sprinklr, Slack, Salesforce, Ontic, TimelyCare, and G2), driving Customer Success and Client Experience work for clients ranging from SMB to mid-market to enterprise level. Presently, Jaime leads the Enterprise & Strategic Customer Success org at G2, the world’s largest B2B software marketplace. His group oversees the value realization and retention of over $74MM in customers' Total Annualized Spend. He also partners with start-ups and scale-ups as an advisor, mentor, or fractional senior leader. His direct area of focus within Go-to-Market (GTM) is Customer Success, Account Management, Implementation Management, and overall Customer Experience to drive customer satisfaction, organizational growth and predictability, and achieve long-term success in the age of AI.
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17 November 2026 15:45 - 16:15
Beyond the logo: How brand unity creates lasting customer loyalty
Customer loyalty isn't built through individual touchpoints. It's shaped by every interaction customers have with your brand. In this cross-industry conversation, a B2C customer leader shares lessons from creating seamless, brand-led customer experiences that drive loyalty at scale. Discover what B2B customer organizations can learn from consumer brands about aligning Customer Success, Customer Marketing, Support, and the wider business to deliver a consistent experience that keeps customers coming back. Key takeaways: - Why a consistent brand experience is a key driver of long-term customer loyalty. - Lessons B2B customer leaders can borrow from leading B2C organizations. - Strategies for aligning Customer Success, Customer Marketing, and Support around a shared customer experience.