For many customer executives, the role isn't defined—it has to be built. Whether you're the first Chief Customer Officer in your organization or stepping into an established leadership position, success depends on demonstrating the strategic value of customer-centricity while protecting your team from becoming a catch-all function. Join this panel as experienced customer leaders share how they've defined their remit, aligned the business around clear priorities, and positioned Customer Success as a driver of growth, retention, and long-term revenue. Key takeaways: How to establish clear objectives and success metrics for your customer organization. Strategies for positioning Customer Success as a strategic growth function—not a cost center. Practical approaches to managing stakeholder expectations and preventing role creep. Lessons from customer executives on building influence, credibility, and lasting impact across the C-suite.