Customer success teams are often seen as the first line of defense for businesses. They are responsible for handling customer complaints, resolving issues, and providing support, however, CS teams can also play a much broader role in driving business success. In this panel session, we will discuss how CS teams can take responsibility beyond renewal. We will explore how CS teams can: → Identify and address customer pain points. → Collaborate with other departments to improve the customer experience. → Contribute to product development and innovation. → Drive customer loyalty and advocacy. This is an interactive session - have your say and join the discussion and leave with the very best actionable ideas.