01 December 2026 13:30 - 14:15
Driving predictable revenue: Post-sales as the new sales
As acquisition costs climb and expansion becomes the more reliable growth lever, forward-thinking organisations are rethinking where revenue actually gets driven.
This session brings together senior post-sales leaders to explore how Customer Success, Support, Professional Services, and Account Management are stepping into a strategic revenue role once reserved for sales teams.
Panelists will share how they're building predictable, repeatable growth engines rooted in retention, expansion, and advocacy, and what it takes to get post-sales functions recognised (and resourced) as genuine revenue centres rather than cost centres.
Key takeaways:
- How to reframe post-sales functions internally, from cost centres to revenue drivers, and win executive buy-in for that shift
- Practical frameworks for building predictable expansion and renewal pipelines out of CS, Support, Professional Services, and Account Management data
- How to align post-sales and sales around shared revenue targets without duplicating ownership or creating friction
- What metrics and forecasting models CCOs are using to prove post-sales impact on the board's numbers
- Early signals and warning indicators post-sales teams can use to catch revenue risk before it becomes churn