Anika
Zubair
Chief Customer Officer
Griffin
Anika Zubair is a Customer Success Executive Leader with experience in building, scaling, and transforming Customer Success organizations at hyper-growth B2B SaaS companies. Drawing from previous experiences at multiple SaaS B2B startups and scale-ups, Anika is no stranger to scaling Customer Success efforts and has built teams from the ground up across the APAC, EMEA, and US regions. She has led Customer Success teams at vzaar, Zap, inSided, and Karbon. She has been recognized by SuccessHACKER as a Top 25 Customer Success Influencer in 2022 and 2023, by SmartKarrot as a Top 50 Women Leaders in Customer Success in 2022, and, by EverAfter as The Most Creative Leader of 2023. She has enjoyed sharing with the Customer Success Community as well as bringing it together. In 2015 she co-founded CSM LDN in order to bring CS professionals together in London once a month to meet up and share CS best practices. She also hosts The Customer Success Channel Podcast. Which is a thought-provoking, and highly-rated podcast diving into important and relevant topics to help spread CS knowledge. You can find all of Anika’s previous work and thought leadership content on The Customer Success Pro.
04 December 2024 09:05 - 09:15
Chairperson opening remarks
Join us as our fantastic chairperson opens the day. We begin with an introduction to the day and a short ice-breaker session to understand your goals, challenges and motivations for joining us today.
04 December 2024 09:45 - 10:30
Panel discussion: The customer compass: navigating organisational value with a customer-first approach
To be successful, CCOs need to quickly earn their own authority. They can do this by demonstrating their value to the organisation, by building relationships with key stakeholders, and by being a strong advocate for the customer - which is ultimately who needs to be at the centre of every decision. Join our panel of experts in creating a customer centric organisation, as they share how you can replicate their successes, and showcase the immense value your team can provide.
04 December 2024 14:30 - 15:15
Panel discussion: Strategic cultural evolution - cultivating a high-impact team environment
Customer success teams are often seen as the first line of defense for businesses. They are responsible for handling customer complaints, resolving issues, and providing support, however, CS teams can also play a much broader role in driving business success. In this panel session, we will discuss how CS teams can take responsibility beyond renewal. We will explore how CS teams can: → Identify and address customer pain points. → Collaborate with other departments to improve the customer experience. → Contribute to product development and innovation. → Drive customer loyalty and advocacy. This is an interactive session - have your say and join the discussion and leave with the very best actionable ideas.
04 December 2024 16:45 - 16:50
Closing remarks
We round out a fantastic content-filled day with a few words from our emcee before heading into happy hour.
04 December 2024 16:15 - 16:45
Unlocking the C-suite: a roadmap for aspiring Chief Customer Officers
A Chief Customer Officer is responsible for building a customer-centric culture at all levels of a company. In advocating for the customer, the CCO aims to enable an organization to consistently deliver the best possible customer experiences. However, what learnings would those already in this position share with those who are looking to get there, or those struggling to flourish in their C-suite role? Join this final interactive panel session of the day, and take and offer learnings alongside our panel of C-suite leaders.