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Anne-Marie
Costigan
Vice President, Customer Success
Hubspot
Anne-Marie Costigan is a customer success leader with over 25 years of experience across diverse roles in technology organizations. Currently leading a global team spanning customer onboarding, success, and renewals functions, she focuses on transforming traditional customer success models into AI-first organizations that prioritize exceptional customer experiences. Throughout her career, Anne-Marie has held leadership positions in product development, giving her unique insight into what customers truly need and value. Her approach centers on creating meaningful customer relationships through human-led engagements powered by intelligent automation, ensuring every interaction delivers both efficiency and authentic connection. Anne-Marie drives sustainable business growth by building teams that deliver high-value customer engagements at scale. Her customer-centric strategies focus on maximizing customer lifetime value through enhanced satisfaction, accelerated time-to-value, and deeper product adoption that benefits both customers and the organizations that serve them.
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02 December 2025 14:45 - 15:15
Building customer success: Processes, systems, and the human layer
What does it really take to build a customer success engine that scales without losing the human touch? Anne-Marie Costigan, Vice President of Customer Success at HubSpot, pulls back the curtain on the delicate balance between processes, systems, and the people who make them work. This session goes beyond theory - expect candid stories, practical lessons, and hard-won insights from building CS operations that truly drive loyalty and growth. If you’re a senior leader looking to transform your CS strategy, this is the behind-the-scenes look you can’t afford to miss.