Claudia Nicholls is proud to be Chief Customer Officer at Simplyhealth, who are advocates for inclusive and affordable private healthcare for all. Now more than ever, the country needs solutions in healthcare that are inclusive and fair and the higher order purpose is what Claudia is passionate about. Claudia has extensive experience of delivering successful digital transformation across industries, ranging from fintech, retail, publishing and FMCG. So it was no surprise when Claudia was put in charge of Artificial Intelligence (AI) and automation for Simplyhealth, helping the group figure out the role of these new-ish technologies to improve the customer experience as well as reducing cost. Claudia’s claim to fame is that she once met famous boxer and activist Muhammad Ali and was inspired to follow his example of standing up for what you believe in and in doing good.