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Firaas
Rashid
CEO and Founder
Hook
Firaas Rashid is the CEO and Founder of Hook. Hook is a B2B SaaS platform that gives Customer Success teams AI-powered agents that listen, think, and act - removing the tedious parts of the job so they can focus on customers. Backed by Lightspeed, LocalGlobe, and Balderton, Hook automates risk detection, renewal forecasting, expansion opportunities, and next-best actions using product usage and customer interaction data. He is passionate about using data to grow revenue and building the leading workplace for ambitious people who want to be part of a team. Before founding Hook, Firaas was CTO and Head of Customer Success (EMEA) at AppDynamics, scaling from $170m to $550m Annual Recurring Revenue in 2 years. He led a rapid journey of rebuilding their revenue org to focus on data-driven prioritisation and scale. Prior to that he was a Director of IT at Credit Suisse.
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01 December 2026 16:15 - 17:00
Proving the value of AI: What the c-suite actually wants to see
AI is everywhere in Customer Success right now, from churn prediction to automated health scoring to AI-assisted QBRs, but adoption alone doesn't secure budget. Boards and C-suites want to see hard evidence that AI investment translates into retention, expansion, or efficiency gains they can defend in front of their own stakeholders. This panel brings together senior CS leaders who have taken AI initiatives from pilot to boardroom, to unpack what actually lands with the C-suite, what metrics get scrutinised, and what separates a compelling business case from one that gets quietly shelved. Key takeaways: - What ROI metrics and proof points genuinely move the needle with CFOs and CEOs, versus what sounds good in a CS meeting but falls flat at board level - How to build a business case for AI investment before you have the data to prove it worked - Common mistakes CS leaders make when presenting AI outcomes upward, and how to avoid them - How to separate genuine AI-driven impact from noise or correlation in your reporting - What a credible AI roadmap looks like to a sceptical executive audience, and how to sequence quick wins against longer-term bets