23 May 2024 11:15 - 11:45
Navigating the chasm: The power of customer success in category creation
This presentation delves into the pivotal role of customer-centric innovation in driving success within new product categories in customer success.
By placing the customer at the forefront of the innovation process, organizations can effectively anticipate market demands, tailor solutions, and establish sustainable competitive advantages.
You will gain insights into leveraging customer feedback, co-creation, and iterative development to foster meaningful relationships and drive product adoption.