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Elena
Lawson
Director, Customer Success
Coursera
Elena is leading a team of 10+ high-performing Customer Success Managers responsible for expertly managing their EMEA Enterprise accounts across corporate, campus, and government sectors, representing $XXM. Her top priority is helping Coursera's customers realise and articulate the business value connected to transformational learning outcomes on the Coursera platform and the impact it brings to their organisation.
25 June 2025 09:45 - 10:15
Data-driven storytelling: Communicating value, not just metrics
Customer success teams play a crucial role in turning data into compelling stories that drive action. Elena, Director of Customer Success at Coursera, explores how to translate complex data into meaningful insights that answer the customer’s “So what?” question. We’ll cover techniques to craft narratives that highlight impact, build trust, and drive engagement, and you will learn how to move beyond numbers and create stories that resonate, ensuring customers see not just the data, but the value behind it.