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Ian
McCollum
Head of Customer Success
Gett
Ian has nearly 20 years of experience in SaaS, with a career path that reflects the changing landscape of the field. From onboarding programme management to Customer Success leadership, he's now tackling the unique challenges of implementing CS at a consumption-based business, with no committed spend or renewals ā€“ a model akin to the commercialisation of AI. Ian is excited by the challenge of problem-solving and building something new. He's focused on leveraging data and technology to work smarter, build trust at scale, and deliver consistent value. He's keen to connect with others who are navigating similar challenges.
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24 June 2025 14:45 - 15:15
Onboarding and activation at scale: Lessons beyond SaaS
Effective onboarding and activation set the foundation for long-term customer successā€”but how do you scale them beyond SaaS? Ian McCollum, Head of Customer Success at Gett, explores key lessons from diverse industries, uncovering strategies to drive engagement, reduce time to value, and create seamless onboarding experiences at scale. Youā€™ll learn how to apply automation, personalization, and best practices from outside the SaaS world to improve activation, retention, and customer satisfaction.