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Ian
McCollum
Head of Customer Success
Gett
Ian is helping revenue leaders protect and grow revenue by enabling Customer Success teams that work strategically to deliver value. With a 20+ year career spanning SaaS scale-ups and established enterprises, Ian has honed his skills in designing data-driven strategies and playbooks that empower teams to deliver exceptional customer experiences. He has become a trusted leader by fostering a culture of excellence where individuals and teams thrive, driving revenue growth through strategic alignment with customers. He is currently focused on empowering Gett's growth by enabling a data-driven Customer Success team and programme that delivers exceptional value and cultivates lasting customer relationships.
25 June 2025 14:45 - 15:15
Onboarding and activation at scale: Lessons beyond SaaS
Effective onboarding and activation set the foundation for long-term customer successā€”but how do you scale them beyond SaaS? Ian McCollum, Head of Customer Success at Gett, explores key lessons from diverse industries, uncovering strategies to drive engagement, reduce time to value, and create seamless onboarding experiences at scale. Youā€™ll learn how to apply automation, personalization, and best practices from outside the SaaS world to improve activation, retention, and customer satisfaction.