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Caroline
Lee
Global Vice President, Customer Success
Fireblocks
Caroline is a seasoned Customer Success leader with over 15 years of experience driving revenue growth, retention, and customer experience transformation across strategic, enterprise, commercial, and SMB segments. She is currently Global Vice President of Customer Success at Fireblocks, where she leads a worldwide team delivering exceptional client outcomes, optimizing engagement, and shaping the ultimate customer journey. Previously, Caroline served as Head of Customer Success for Yelp Restaurants, where she led initiatives to enhance customer experience, drive retention, and scale operations. Her expertise spans technical support, onboarding, CSAT and NPS improvement, enterprise business strategy, and operational excellence, consistently delivering measurable ROI and growth at scale.
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11 March 2026 13:30 - 14:15
Panel | CS as the secret sales department: Mastering expansion without the hard sell
In a market where customer relationships define long-term success, Customer Success (CS) teams are uniquely positioned to drive sustainable revenue growth—without resorting to traditional sales pressure. This panel explores how CS can function as the “secret sales department,” mastering expansion through trust, timing, and value realization. Leaders from across the industry will discuss practical strategies, organizational models, and mindset shifts that empower CS teams to influence revenue while keeping customer advocacy at the core. Session will cover: - Expansions: Identifying value gaps and turning customer outcomes into natural growth opportunities - Renewals: Building proactive engagement frameworks that reduce risk and strengthen long-term partnerships - Upsells: Positioning enhanced capabilities as solutions to evolving customer needs - Cross-sells: Leveraging product ecosystem knowledge to introduce adjacent offerings that deepen account value This session is ideal for CS practitioners, revenue leaders, and anyone looking to align customer success with commercial impact - without the hard sell.