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De'Edra
Williams
Chief Customer Officer
De'Edra S. Williams is the Chief Customer Officer for the Customer Success Revenue Frontier. As a Customer Success Leader, De’Edra is responsible for helping customers achieve their desired business outcomes and ensures that companies maximize revenue growth. Previously, she was the Chief Customer Officer for an AI company, Senior Vice President (SVP) for CompTIA, Vice President of Customer Success for Arturo.ai, Customer Success Executive for SAP Ariba, Customer Success Director for Salesforce. Ms. Williams holds an MBA from the University of Texas – Dallas. She received her undergraduate degree from Texas Woman's University. Ms. Williams is one of EverAfter’s 2026 Creative Customer Success Leaders and SuccessHACKER’s Top 25 Customer Success Influencers for 2025. A Revenue Architecture Ambassador and a Force & Friction Podcast speaker. A Women in Customer Success Power Up mentor and Women of Customer Success Podcast speaker.
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10 March 2026 11:15 - 11:45
Boldly going beyond retention: Reimagine the revenue frontier
Customer Success is evolving - retention is just the starting point. De’Edra Williams, CCO at DeepHow, explores how CS can step boldly into the revenue frontier and become a true growth engine. This session offers actionable insights for transforming CS from a support function into a strategic driver of business growth. In this session, you’ll learn: - Beyond retention: How to shift focus from keeping customers to growing revenue. - Strategic CS: Turning customer success into a proactive growth engine. - Actionable frameworks: Practical steps to operationalize growth-focused CS strategies. - Driving impact: Aligning CS efforts with business objectives for measurable outcomes. Attendees will leave inspired and equipped to reimagine Customer Success as a revenue-driving powerhouse.