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De'Edra
Williams
Chief Customer Officer
Deep How
Deā€™Edra is a revenue-focused, customer-centric, and results-driven Customer Success leader with over 15 years of experience driving revenue growth, maximizing customer lifetime value, and leading high-performing global teams across startup, SMB, enterprise, and B2B/B2C environments. She has managed portfolios exceeding $450M ARR, achieving up to 115% net dollar retention and accelerating customer lifetime value by 30%. Deā€™Edra specializes in designing and scaling customer success strategies that deliver measurable business outcomes, including reducing renewal churn by 20%, increasing ROI, shortening time-to-value, and driving double-digit adoption growth.
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10 March 2026 11:15 - 11:45
Boldly going beyond retention: Reimagine the revenue frontier
Customer Success is evolving - retention is just the starting point. Deā€™Edra Williams, CCO at DeepHow, explores how CS can step boldly into the revenue frontier and become a true growth engine. This session offers actionable insights for transforming CS from a support function into a strategic driver of business growth. In this session, youā€™ll learn: - Beyond retention: How to shift focus from keeping customers to growing revenue. - Strategic CS: Turning customer success into a proactive growth engine. - Actionable frameworks: Practical steps to operationalize growth-focused CS strategies. - Driving impact: Aligning CS efforts with business objectives for measurable outcomes. Attendees will leave inspired and equipped to reimagine Customer Success as a revenue-driving powerhouse.