Effective customer feedback loops are crucial for driving product improvement and ensuring customer satisfaction. This presentation explores the balance between asynchronous and synchronous communication methods in gathering and acting on feedback. We'll discuss how to strategically use async channels, like surveys and email, for scalability and rich insights, while leveraging sync touchpoints, such as user interviews and focus groups, to deepen relationships and context. By blending these approaches, you can create a feedback system that maximizes engagement, reduces friction, and aligns customer input with business goals.