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Gozde
Gorce
Senior GTM Lead
Apollo.io
Gozde Gorce is a Senior GTM Lead at Apollo.io with over a decade of experience in the Customer Success industry. Throughout their career, Gozde has excelled in building and scaling Customer Success teams in early and mid-stage startups. Throughout her time at Apollo, Gozde built the company’s high-touch Customer Success team from the ground up before moving into a leadership role to lead Apollo's scaled Customer Success motion. Most recently, Gozde has been focused on transforming the Customer Success function into a GTM engineering organization, empowering CSMs to help customers design and execute modern, efficient go-to-market strategies. As a mentor with Customer Success Collective, Catalyst, and On Deck, Gozde has helped numerous professionals secure competitive roles in Customer Success. Specializing in individual contributor development, Gozde focuses on Customer/Client Success, Onboarding, Account Management, Renewals, and Support. Gozde has been guiding both experienced CSMs and career transitioners from diverse backgrounds to excel in their roles. Whether you’re new to Customer Success or an experienced professional, Gozde is dedicated to helping you reach your next career milestone.
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11 March 2026 13:30 - 14:15
Panel | CS as the secret sales department: Mastering expansion without the hard sell
In a market where customer relationships define long-term success, Customer Success (CS) teams are uniquely positioned to drive sustainable revenue growth—without resorting to traditional sales pressure. This panel explores how CS can function as the “secret sales department,” mastering expansion through trust, timing, and value realization. Leaders from across the industry will discuss practical strategies, organizational models, and mindset shifts that empower CS teams to influence revenue while keeping customer advocacy at the core. Session will cover: - Expansions: Identifying value gaps and turning customer outcomes into natural growth opportunities - Renewals: Building proactive engagement frameworks that reduce risk and strengthen long-term partnerships - Upsells: Positioning enhanced capabilities as solutions to evolving customer needs - Cross-sells: Leveraging product ecosystem knowledge to introduce adjacent offerings that deepen account value This session is ideal for CS practitioners, revenue leaders, and anyone looking to align customer success with commercial impact - without the hard sell.