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Gozde
Gorce
Customer Success leader
The Success Path
Gozde Gorce is a go-to-market and Customer Success leader with 10+ years in B2B SaaS, including scaling the CS organization at Apollo.io. Today she runs a GTM consultancy that helps founders build post-sales engines and qualified pipeline. She also hosts Holding the Door, The Success Path's podcast on building careers across Customer Success and customer-facing GTM roles in the AI era.
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10 March 2027 13:30 - 14:15
Panel | CS as the secret sales department: Mastering expansion without the hard sell
In a market where customer relationships define long-term success, Customer Success (CS) teams are uniquely positioned to drive sustainable revenue growth—without resorting to traditional sales pressure. This panel explores how CS can function as the “secret sales department,” mastering expansion through trust, timing, and value realization. Leaders from across the industry will discuss practical strategies, organizational models, and mindset shifts that empower CS teams to influence revenue while keeping customer advocacy at the core. Session will cover: - Expansions: Identifying value gaps and turning customer outcomes into natural growth opportunities - Renewals: Building proactive engagement frameworks that reduce risk and strengthen long-term partnerships - Upsells: Positioning enhanced capabilities as solutions to evolving customer needs - Cross-sells: Leveraging product ecosystem knowledge to introduce adjacent offerings that deepen account value This session is ideal for CS practitioners, revenue leaders, and anyone looking to align customer success with commercial impact - without the hard sell.