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Ruy
Tiapula de Alencar
Sr Relationship Manager
TRAFiX
Ruy Alencar is a Sr Relationship Manager at TRAFiX, a broker-neutral FinTech company. Previously Head of Customer Success Americas for Broadridge Trading & Connectivity Solutions, Ruy has experience leading international teams in customer retention and customer support strategies. Ruy has more than a decade of experience in the fintech space, previously running the service desk for the Americas at Fidessa. Prior to leadership roles, Ruy built a service foundation leveraging ITIL principles in critical incident management. As a Service Manager, Ruy managed a portfolio of globally distributed accounts encompassing an ACV of over $100M.
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11 March 2026 09:45 - 10:15
Fireside chat | The power of prevention: Designing a support model that reduces issues before they happen
The best support experience is the one customers never need. Preventing issues before they occur is becoming the new gold standard and it demands a shift in how support teams think, act, and measure success. In this fireside chat, two leaders share how they’re using data, automation, and collaboration to predict friction points and design preventive support models that drive both efficiency and customer satisfaction. Explore how top organizations: - Turn signals and patterns into proactive interventions - Partner across teams to fix root causes, not just symptoms - Redefine KPIs to reward prevention and continuous improvement You’ll walk away with practical insights to move your organization from reactive response to proactive excellence where prevention becomes the ultimate customer experience.