Building a Customer Success team from scratch can feel like debugging code with no documentation. In this session, Willa Howe shares her playbook for assembling high-performing CS teams from the ground up - turning a blank slate into a strategic driver of client satisfaction and growth. Attendees will learn actionable strategies, real-world lessons, and practical tips to avoid common pitfalls. Key Takeaways: - Recruiting the right talent: How to identify and attract customer-obsessed professionals. - Structuring for success: Designing roles, responsibilities, and workflows that scale. - Onboarding & enablement: Setting your team up with the tools, processes, and mindset to succeed. By the end of this session, attendees will have a roadmap to build a CS team that not only exists—but thrives.