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Daniel
Bunton
Head of Customer Support
Cleo
Daniel is the Head of Customer Support at Cleo AI, where he leads a team focused on delivering outstanding customer experiences through empathy, efficiency, and innovation. A former actor, Daniel began his career in the performing arts before moving into hospitality and coffee sales, where he discovered a passion for customer relationships. His transition into SaaS began in a sales role that quickly evolved into building and leading a customer support function from the ground up. Since then, Daniel has dedicated his career to developing modern support organisations that combine human connection with operational excellence.
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04 December 2025 14:45 - 15:15
Performance unlocked: How modern support teams use KPIs to drive motivation and measurable impact
As support teams scale, the same KPIs that once drove clarity can quickly become constraints. Average Handle Time, CSAT, and First Response metrics tell part of the story, but not the full picture of what modern, customer-first teams need to thrive. In this keynote, Daniel Bunton, Head of Customer Support at Cleo AI, will explore his team has rethought their performance frameworks to balance efficiency with experience, data with empathy, and scale with human motivation. He'll discuss: - Evolving KPIs beyond ticket-based metrics to measure engagement, learning, and customer value. - Gamifying agent performance to create healthy competition and continuous improvement. - Designing review frameworks that celebrate outcomes, not just activity. - Leveraging automation and AI to free agents for higher-value interactions while maintaining accountability and transparency. Walk away with a blueprint for scaling your support organisation powered by modern metrics that inspire your team, delight your customers, and grow your business sustainably.