03 December 2025 09:15 - 09:45
Navigating leadership shifts: Protecting your strategic vision for support
Leadership changes are inevitable, but they don't have to derail a customer support vision or disrupt a team’s performance. Ekaterina Vaulina, Associate Director of Customer Support at Semrush, will share her experience and practical strategies for keeping key initiatives on track, optimizing processes, and maintaining stability for both customers and the team during transitions.
She will offer insights into leading effective change management, demonstrating the strategic importance of support to new executive teams, and ensuring continuity in delivering high-quality customer experiences, so your support function emerges from leadership shifts stronger and recognised as a vital asset.