Sign In
Register

Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Ekaterina
Vaulina
Associate Director, Global Support
Semrush
Ekaterina Vaulina is Associate Director of Global Customer Support at Semrush, where she leads international teams and shapes scalable CX strategy. With over seven years at Semrush - evolving from support specialist to senior leader - she brings a deep, hands-on perspective to customer service. Her background in education informs a human-centred approach to leadership, always striving to balance customer experience, team well-being, and business impact.
Button
03 December 2025 09:15 - 09:45
Navigating leadership shifts: Protecting your strategic vision for support
Leadership changes are inevitable, but they don't have to derail a customer support vision or disrupt a team’s performance. Ekaterina Vaulina, Associate Director of Customer Support at Semrush, will share her experience and practical strategies for keeping key initiatives on track, optimizing processes, and maintaining stability for both customers and the team during transitions. She will offer insights into leading effective change management, demonstrating the strategic importance of support to new executive teams, and ensuring continuity in delivering high-quality customer experiences, so your support function emerges from leadership shifts stronger and recognised as a vital asset.