Customer support is often viewed as a necessary expenditure, but what if it was your most potent marketing engine? Kristine Marhilevica, Global Senior Director of Technical Customer Support at Ardoq, challenges this traditional perspective, revealing how support can transcend its operational role to become a strategic differentiator. Kristine will share a transformative vision for customer support, showcasing how proactive engagement, personalised experiences, and a deep understanding of customer needs can cultivate unparalleled brand loyalty. Discover how to leverage every support interaction as an opportunity to reinforce your brand's value, drive advocacy, and ultimately, gain a decisive competitive edge.