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Sergey
Kravchenko
Sr Director, Product Support - Europe
Sitecore
Sergey is the Senior Director of Product Support for Europe at Sitecore, leading a 50-person team across Ukraine, Bulgaria, and Sri Lanka. Since joining Sitecore in 2013 as a Software Engineer and moving into leadership in 2018, he has overseen support for XM Cloud (SaaS DXP) and Sitecore XP (PaaS), managing four technical teams, a business support function, and documentation. His team handles 800–1,100 support cases and 1,600–2,000 chats monthly, driving operational excellence in a fast-paced, enterprise-scale environment. Sergey has led Sitecore’s shift from on-premise CMS/DXP to SaaS, scaled the support organization from 10 to 50+ engineers, and launched a centralized telemetry portal that reduced case resolution times by up to 60%. He also established the company’s Sri Lanka offshore program, integrating new teams and processes into global operations, and built frameworks for collaboration, competencies, and incident resolution that support Sitecore’s continued growth.
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04 December 2025 11:45 - 12:30
Panel: Closing the loop - Identifying customer insights that support product evolution
Customer support teams sit on a goldmine of information, capturing the nuances of the customer experience in every conversation. This panel will explore how to transform qualitative customer feedback, the direct voice, frustrations, and aspirations of your users, into a powerful engine for product evolution. Our expert panelists will delve into strategies for building a strong, receptive relationship with your product department, ensuring support insights are not just heard but acted upon. This session will move beyond just highlighting problems; panelists will share approaches for showcasing what's truly working within your product based on these rich, qualitative interactions. Attendees will learn how to cultivate deeper cross-departmental buy in, ensuring support-driven insights lead to impactful, customer-centric product development.