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Marita
Espada
Regional Head, Technical & Support Engineering | Americas
Webflow
Marita Espada is a seasoned leader and speaker with 13+ years guiding Technical Support and Support Engineering teams through high-growth phases, including Pre- and Post-IPO. She has a strong record of working with customers across many Fortune 500 companies, achieving results by developing high-performing teams, aligning support strategy with global business objectives, enabling sustainable team growth, and driving outcomes in project execution, resource management, and crisis resolution all while streamlining support operations through creative solutions. A best-selling and award-winning author, Marita leads with authenticity, empathy, and purpose, inspiring leaders to harness creativity and human connection to solve complex challenges and make a lasting impact. She holds a B.S. in Business Administration & Information Systems from Metropolitan University of Puerto Rico, completed an intensive Full Stack Developer training at Rutgers University, NJ, and earned a Generative AI Leadership & Strategy Specialization from Vanderbilt University, Nashville, TN.
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11 March 2026 09:45 - 10:15
Fireside chat | The power of prevention: Designing a support model that reduces issues before they happen
The best support experience is the one customers never need. Preventing issues before they occur is becoming the new gold standard and it demands a shift in how support teams think, act, and measure success. In this fireside chat, two leaders share how they’re using data, automation, and collaboration to predict friction points and design preventive support models that drive both efficiency and customer satisfaction. Explore how top organizations: - Turn signals and patterns into proactive interventions - Partner across teams to fix root causes, not just symptoms - Redefine KPIs to reward prevention and continuous improvement You’ll walk away with practical insights to move your organization from reactive response to proactive excellence where prevention becomes the ultimate customer experience.