Ruy Alencar is a Sr Relationship Manager at TRAFiX, a broker-neutral FinTech company. Previously Head of Customer Success Americas for Broadridge Trading & Connectivity Solutions, Ruy has experience leading international teams in customer retention and customer support strategies. Ruy has more than a decade of experience in the fintech space, previously running the service desk for the Americas at Fidessa. Prior to leadership roles, Ruy built a service foundation leveraging ITIL principles in critical incident management. As a Service Manager, Ruy managed a portfolio of globally distributed accounts encompassing an ACV of over $100M.