12 November 2026 12:30 - 13:00
Sell without selling: What changes when CS owns expansion
Many of us got into customer success because we didn't want to sell. Then the expansion target arrives. This session looks at how CS can grow accounts by earning trust first, where the line between CS and Sales should sit, and how to carry a revenue number without losing the customer's trust, drawing on what we're learning at Adaptavist.