What does it take to deliver standout retention in a world of shifting expectations and infinite choice? It starts with a unified data strategy—one that fuels personalized, timely, and relevant customer experiences across every touchpoint. This session explores how leading CS teams are partnering with Product, Lifecycle Marketing, and RevOps to build a collaborative, cross-functional approach to data. Callie Reynolds will reveal how teams are connecting the dots between product usage, campaign engagement, and customer feedback—and how AI is being used behind the scenes to unlock insights, trigger interventions, and scale personalization with precision. Expect practical guidance on setting up the right data infrastructure, aligning teams around shared metrics, and using emerging tools to deepen customer loyalty without increasing headcount.