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Claudia
Lona
Director, Customer Success Operations
StickerYou
Claudia Lona is Director, Customer Success Operations at StickerYou, where she leads cross-functional teams across the customer journey, designing automated workflows, removing friction between sales and service, and championing the responsible use of AI to raise service quality. She has spent more than 13 years in customer experience and operations, joining StickerYou in 2021 to run Customer Care before building its order management function as Manager, Sales Operations and leading its CRM rollout. Before that she led a bilingual customer service team at Booking.com in Toronto. With a background in graphic design and fluency in English and Spanish, Claudia brings a human-centred approach to turning customer feedback and data into clear priorities.
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12 November 2026 16:00 - 16:30
Automate the Friction, Keep the Human: Where AI Belongs in the Customer Journey
In the rush to automate customer touchpoints, organizations often risk replacing the human connection that drives retention and revenue. Scaling support operations shouldn't mean full automation; it means removing repetitive friction so teams can focus where expertise matters. In this session, I'll share practical operational lessons on using assistive AI to handle routine workflows, expand team capacity, and empower frontline reps to deliver high-touch, consultative customer experiences.