Customer Advisory Boards can be powerful engines for innovation—but only when they move beyond ceremonial check-ins to deliver insights that drive real impact. In this keynote, you’ll discover how leading organizations are redesigning their CABs to generate strategic guidance, uncover emerging trends, and align product and customer strategies with market needs. We’ll explore best practices for selecting the right members, crafting focused agendas, and turning advisory conversations into measurable business outcomes. Whether you’re building a CAB from scratch or looking to elevate an existing program, this session will equip you to transform your customer advisory process into a true strategic growth driver.