Firaas Rashid is the CEO and Founder of Hook. Hook is a B2B SaaS platform that gives Customer Success teams AI-powered agents that listen, think, and act - removing the tedious parts of the job so they can focus on customers. Backed by Lightspeed, LocalGlobe, and Balderton, Hook automates risk detection, renewal forecasting, expansion opportunities, and next-best actions using product usage and customer interaction data. He is passionate about using data to grow revenue and building the leading workplace for ambitious people who want to be part of a team. Before founding Hook, Firaas was CTO and Head of Customer Success (EMEA) at AppDynamics, scaling from $170m to $550m Annual Recurring Revenue in 2 years. He led a rapid journey of rebuilding their revenue org to focus on data-driven prioritisation and scale. Prior to that he was a Director of IT at Credit Suisse.