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Kathy-Anne
McManus
CDK Global
Kathy-Anne McManus is an accomplished executive with extensive experience in customer experience and professional services across various technology and media companies. Currently serving as EVP & Chief Customer Officer at CDK Global since December 2022, McManus previously held executive roles at Avid, including Chief Customer Experience Officer and SVP, and as SVP at Amdocs and Ericsson. With a solid foundation in customer success and consulting, McManus has also contributed to companies like Adobe and Telstra, as well as establishing a media consultancy in Australia/New Zealand. McManus holds an Executive Program degree in Professional Services from Harvard Business School.
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11 March 2025 15:45 - 16:15
From Loyalty to Leverage: Turning Loyal Customers into Advocates
Keeping customers happy is just the start, real growth comes when loyal customers become advocates who drive expansion and influence. This session explores how to turn customer advocacy into measurable business outcomes, linking engagement, experience, and outcomes across the enterprise. Attendees will hear practical strategies for activating advocacy programs, embedding customer-centric goals across all functions, and creating a culture where every employee contributes to customer success. Expect candid lessons, actionable frameworks, and insights for turning retention into a growth engine.