The first days of a customer relationship are make-or-break. Miss the mark during onboarding, and you risk churn before you even start. In this keynote, Michelle Obrochta, a seasoned leader across product, CS, and renewals, shows how to transform onboarding from a routine task into a strategic advantage. Learn to design experiences that drive adoption, retention, and long-term satisfaction while keeping the customer voice front and center. Michelle shares strategies to anticipate needs, trigger early milestones, and prevent pitfalls. If you want customers to stay, engage, and advocate from day one, this is the session you can’t afford to miss.