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Mark
Vovsi
Senior Director, CS Strategy & Operations
Proofpoint
Mark is a Senior GTM Strategy and Operations leader specializing in Post-Sales and Customer Success in B2B SaaS. He is a proven team builder and change agent, known for building capabilities that significantly improve performance and enable scale across revenue-focused teams. Currently, Mark serves as Senior Director of Customer Success Strategy & Operations at Proofpoint, where he is building AI-driven platforms and operational capabilities to enhance go-to-market effectiveness across Customer Success, Renewals, and post-sales functions. His work spans planning and analysis, business operations, tech stack and AI, data management, business intelligence, and enablement. He is particularly energized by high-growth environments and organizations undergoing significant transformation, where he leverages data-driven systems and AI to drive impact at scale.
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21 January 2026 15:45 - 16:30
Scaling customer success with AI: The great debate
AI promises to scale Customer Success, but how much is hype—and how much can actually deliver results? In this interactive debate, industry leaders will present opposing viewpoints on the opportunities, challenges, and trade-offs of AI in CS. Participants will engage directly with the discussion, challenge assumptions, and collaborate in small groups to test which approaches could work in their own organizations. You’ll explore: • Which AI applications truly drive retention, expansion, and efficiency • The risks and limitations of over-relying on automation • Practical frameworks for integrating AI into real-world CS workflows Through structured debate, live polls, and breakout exercises, you’ll not only hear multiple perspectives—you’ll co-create your own AI strategy, informed by both expert insights and peer discussion. By the end, you’ll leave with a clear view of where AI fits in your CS function and actionable next steps for scaling effectively without losing the human touch.