Anika Zubair is an award winning Customer Success strategist, keynote speaker, podcast host, and Founder and CEO of The Customer Success Pro. With more than 14 years of experience in hyper growth B2B SaaS, she has built and scaled Customer Success teams that have achieved 120%+ net revenue retention, reduced churn to under 5%, and driven more than $10 million in ARR expansion within a single year. She has trained more than 5,000 Customer Success professionals globally and delivered workshops across EMEA, the US, and APAC, partnering with organizations including Microsoft, Atlassian, ServiceNow, Workiva, Flywire, GSMA, and Amplify Education. Through her flagship RevUP Academy, hundreds of Customer Success professionals have accelerated their careers and stepped into leadership roles. Anika is known for one thing above all else, helping Customer Success teams become revenue driving engines. She specializes in aligning post sale teams to business outcomes, embedding commercial thinking into every customer interaction, and turning reactive CS functions into strategic growth partners. Her mission is simple, Customer Success is not just about keeping customers happy, it is about driving measurable revenue impact.