Bharat has spent three decades sitting on both sides of the revenue table — building products, running marketing as CMO, leading enterprise sales, and now owning renewals and retention as Area VP at Cisco (Splunk) across EMEA. That full-lifecycle view — product, marketing, new logo, adoption, expansion, retention — is rare, and it's exactly what's needed to lead GTM transformation properly: you can't redesign a customer journey you've only seen one slice of. Today, in his Cisco role, Bharat is applying that lens to a live problem: using AI and data to predict churn earlier, prioritise where renewal and expansion effort should go, and shift his organisation from reactive account management to proactive value realisation thereby reducing churn, driving adoption and increasing customer expansion.