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Ed
Sowden
Director of Customer Success
Splunk
Ed is a Regional CS Director, responsible for a customer baseline of $200m+ at Splunk. He is accountable for the customer renewal rate, NRR and CS bookings in the UK. Ed is currently leading 3 teams including Customer Success Executives, Technical Customer Success Managers (TSE) and Technical Account Managers focused on delivering business and technical value realization for our UK customers.
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02 December 2026 09:15 - 09:45
Data-driven renewals: Stop guessing, start powering productivity and growth
Renewals are too important to rely on instinct alone. As Customer Success teams face growing portfolios and increasing commercial expectations, the ability to predict customer outcomes and prioritise the right actions has become a competitive advantage. In this session, discover how data can transform renewals from reactive conversations into proactive growth opportunities. Key takeaways: - Explore the data points that most accurately predict renewal success. - Learn how AI can help prioritise accounts and improve team productivity. - Understand how to identify risk before it becomes churn. - Gain ideas for building a more scalable, data-led renewal strategy.