Franca-Sofia is a strategic, customer-focused leader that empowers technology companies to maximise their sales through value realisation, streamlining operational processes, and customer relations. She has a deep understanding of a customer-centric landscape and is capable of delivering success while driving excellence across challenging environments. Franca-Sofia has a demonstrated history of creating value, building and leading teams, and establishing a culture of trust through transparency and integrity. Franca-Sofia is a customer experience professional who is dedicated to delivering a seamless customer experience at all stages and touch points in a customer journey while continuously increasing customer satisfaction, efficiency, and profitability. She possesses exceptional motivation and communication skills that foster accountability and teamwork in support of clients and company growth objectives.