Originally designed for sales, MEDICC has become a valuable framework for Customer Success teams looking to strengthen renewals, expansion and customer outcomes. Combined with AI, it can help CSMs surface risks earlier, uncover commercial opportunities and drive more consistent execution across the customer lifecycle. In this interactive workshop, learn how to adapt MEDICC principles beyond the sales process and use AI to embed the framework into your day-to-day workflows. Walk away with practical examples you can immediately apply to customer planning and account strategy. Key takeaways: - Discover how MEDICC can be adapted for Customer Success. - Examine ways AI can reinforce consistent account planning. - Build a framework for identifying expansion opportunities earlier. - Leave with techniques to embed MEDICC into everyday customer conversations.