Your customer can be green in every dashboard and still be heading towards risk. A merger is announced. A new CFO arrives. A restructuring begins. A strategic priority shifts. None of these may show up in usage, NPS or support data straight away, yet they can fundamentally change the future of the account. This session explores how AI can connect these external business signals with customer context to help CS teams see change earlier, understand what it could mean, and act before the risk becomes visible in traditional health metrics. If the earliest warning signs sit outside your CRM, are you looking in the right place?