Your largest customers often generate your biggest opportunities but they can also create your greatest pressures. From constant feature requests to complex stakeholder groups and ever-changing priorities, managing strategic accounts requires balancing customer advocacy with sustainable ways of working. Join this candid fireside chat as experienced Customer Success leaders discuss how to support high-value customers without becoming overwhelmed. Learn how to separate urgent requests from genuine business priorities, leverage cross-functional teams more effectively and build healthier ways of managing your most demanding relationships. Key takeaways: - Recognise when strategic customers are driving genuine value versus unnecessary complexity. - Learn questioning techniques that uncover the real business priority behind customer requests. - Explore ways to mobilise cross-functional teams rather than carrying the burden alone. - Develop practical approaches for supporting high-value customers while preventing burnout.