03 December 2025 10:15 - 10:45
Beyond the handoff: Strategic collaboration between sales and CS for scalable growth
We all know the “handoff” between sales and CS is a mess, but what if that chaos is actually your biggest growth opportunity?
Will Ritchie, Customer Success Director at Mulesoft, will expose the costly mistakes most companies make when these teams work in silos, and share bold strategies for turning friction into fuel for retention, expansion, and renewals.
Attendees will gain practical strategies for creating shared goals, establishing feedback loops, and fostering a unified customer journey that supports scalable, predictable growth.