Evan Fehler is VP of Marketing at Balto, where he leads go-to-market and content and makes the case, loudly and often, that AI should make people better rather than replace them. Over more than a decade scaling B2B software companies, he's learned that the hard part of any new technology is never the technology; it's the people, the habits, and the change management nobody warns you about. At Balto he spends his time on the messier half of that equation: how support teams actually adopt human-plus-AI day to day, not just sign the contract. When he's not building Balto's brand or growing an unreasonably engaged LinkedIn following, he's probably rewatching Chernobyl, defending Hitch as a cinematic masterpiece, and overthinking what makes a team truly click.