Support teams sit on a wealth of customer intelligence, from recurring product frustrations and adoption barriers to buying signals and emerging churn risks. Yet this information often stays within the support function, leaving valuable opportunities for revenue growth and retention unexplored. In this panel, support leaders will discuss how AI can help turn customer conversations and support data into actionable commercial intelligence. Explore how support can contribute more directly to revenue, strengthen its relationship with, customer success, sales, and revenue operations, and demonstrate its value to the CRO through insights that influence decisions across the business. Key learnings: - How to turn support interactions into actionable revenue and retention signals - Where AI can uncover expansion opportunities and risks that might otherwise go unnoticed - How to build stronger cross-functional partnerships - What support leaders can measure and communicate to demonstrate commercial impact