23 February 2027 13:45 - 14:15
Blurred lines: How AI is reshaping CX across support, success and community
Customers don't experience your organisation in separate departments. They move between Support, Customer Success, self-service resources and community spaces, expecting a consistent experience at every touchpoint. AI is creating new opportunities to connect these interactions, but it also raises questions about ownership, collaboration and the future of each function.
This panel explores how AI is changing the boundaries between Support, Success and Community, from sharing customer intelligence to creating more connected service experiences. Hear how leaders are rethinking traditional responsibilities, identifying opportunities to work together and ensuring AI helps customers navigate the business more seamlessly.
Key learnings:
- Where AI can connect customer insights across Support, Success and Community
- How to reduce fragmented experiences and repeated customer effort across channels
- Which responsibilities should be shared, and where clear ownership still matters
- How to build a more connected customer experience without creating operational complexity