Sign In
Register

Partner with us

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Awasi
Ambei
Head of Customer Service
Santa Clara Valley Transportation Authority
At VTA, Awasi leads customer analytics and satisfaction programs for the agency with added responsibility for the contact center, proactive customer messaging and outreach programs. He has over decade leading customer experience roles and has worked at United Airlines and Lucid Motors in commercial and go-to-market focused roles. Throughout his expansive career, Awasi has consistently used customer insights to drive strategic improvements, boost loyalty, and unlock new revenue opportunities. Known for his empathetic leadership and innovative problem-solving, Awasi builds high-performing teams that deliver measurable business impact.
Button
23 September 2026 11:00 - 11:45
Synthetic customers in action: Using AI personas to transform support training
Traditional support training often struggles to keep pace with changing customer needs, unexpected scenarios, and growing demands on support teams. Developing training content can be time-intensive, expensive, and difficult to tailor to different roles and experience levels. As AI evolves, organizations now have an opportunity to use their own customer data to create more realistic, adaptable, and scalable learning experiences. In this interactive workshop, Awasi Ambei, Head of Customer Service at Santa Clara Valley Transportation Authority, will explore how “synthetic customers” can be created using historical customer feedback and internal data to generate AI-powered personas and targeted training scenarios. Through practical examples and a hands-on framework, attendees will see how AI can support onboarding, ongoing development, and manager training while reducing the effort required to maintain learning programs. What this session will cover: - Turning historical surveys and customer data into realistic AI-generated customer personas - Using synthetic customers to support onboarding, ad hoc learning, and long-term team development - Reducing the time and cost required to create and maintain training resources - A practical walkthrough and reusable framework attendees can apply within their own organizations