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Tom
Morkes
Co-Founder
Helply
Tom Morkes is co-founder and COO of Helply, an AI-native customer support platform built for modern B2B companies. Helply moves teams beyond AI-generated replies with AI agents that resolve issues end to end, execute actions across systems, and transform every customer conversation into structured business intelligence leaders can use. In the past year, Tom and his team have analyzed more than 5.2 million real support conversations. They found that churn risk, expansion signals, product gaps, and competitive threats often surface inside support conversations first. That is why Helply believes support should not be treated as a cost center but as a real-time intelligence layer and revenue engine. Before Helply, Tom spent more than a decade building and scaling companies that served hundreds of thousands of customers. He is a West Point graduate, former U.S. Army captain, and Iraq War veteran. Today, he brings that same discipline to helping companies turn customer support into compounding growth.
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22 September 2026 12:15 - 13:00
Interactive roundtable discussions
Join our dynamic networking roundtable session where you'll engage in a series of brief, structured interactions with fellow customer support leaders and industry experts. Each interaction is a unique opportunity to share insights, exchange contact information, and discuss potential collaborations. This session aims to maximize your networking potential, ensuring you leave with actionable ideas to enhance your customer success strategies. Topics: -Leading the Agentic Support Team. How to redesign roles, workflows, and accountability when AI starts taking action. - AI in the everyday: straightforward use cases to implement tomorrow - Keeping your team on top: How to implement a team-wide AI training strategy
22 September 2026 09:45 - 10:15
What happens when AI starts working before your support team does? What we learned moving from traditional support and Claude workflows to an Agentic Support model.
Most support teams have added AI to the same workflows they've always run. A person opens the ticket, figures out what to do, and only then pulls AI into the equation to speed things up. That helps people work faster, but the bottleneck is still the same: someone on your team still has to touch every ticket. In this session, Tom Morkes shares how Helply broke through this bottleneck by rebuilding support from the ground up for the Agentic Era. Tom will use real data to show what changed, why, and how to implement this system in your organization. What you will learn: - Why AI-assisted support has a ceiling, even when it's working - The difference between AI you have to initiate and direct, and AI agents that take ownership from t-- The start and only come to you for judgement calls - What actually changes for a support team, and its people, once AI agents pick up the first ticket - A 5-step framework + scorecard to help you decide what AI can (and should) own