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Alan
Merenbloom
Director, Customer Success
Plume Design, Inc.
Alan is a SaaS customer success executive leader experienced in building customer-centric, data-driven, and action-oriented teams. He is currently at Plume, the world’s first SaaS experience platform for communications service providers. Prior to that, Alan held Director of Customer Success roles at companies like IBM and AT&T.
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28 January 2026 10:15 - 10:45
The voice of the customer: Your early warning system for churn and downsell
In the complex landscape of customer success, the downsell isn't a failure, it's a critical moment of truth. Too often, teams view a downsell as a lost cause, when it should be seen as a powerful signal for intervention and retention. Alan Merenbloom, Director of Customer Success at Plume Design, will share his team's strategic approach to navigating these situations. This session will explore how to leverage voice of the customer data to identify the early warning signs of churn and how to pivot to downsell. Attendees will learn how to use customer feedback, product usage data, and behavioral cues to proactively address a customer's changing needs, align on a new path forward, and strengthen the relationship to prevent churn before it ever happens.