Getting AI into the hands of CSMs is one thing. Building the knowledge, habits and confidence to make it part of everyday work is another. This session will explore how Informa TechTarget has supported CSMs by centralising knowledge, developing practical AI playbooks and creating a culture of continuous training and adoption. Rather than focusing on a specific tech stack, the conversation will look at how effective AI practices emerge combining top-down direction with ideas from CSMs themselves, testing what works and turning successful experiments into repeatable ways of working across the team. Key takeaways: - Approaches to centralising the knowledge CSMs need to work effectively with AI - Ways to build continuous AI training into the CSM workflow - How to develop and evolve practical AI playbooks - Balancing leadership direction with CSM-led innovation - Turning successful AI experiments into scalable team practices