The noise of big data can often drown out the most valuable, authentic stories of your customers. For smaller teams, the pressure to "keep up" with data giants can feel overwhelming, but it doesn't have to be. Gwen Radsch, CCO at YPulse, will share how her organization has successfully leveraged its agility to gain a comprehensive and empathetic understanding of its customer base. This keynote will provide: - A roadmap for moving beyond superficial metrics, - Rich, actionable insights that drive real customer success, - A fresh perspective on how to segment your audience, - A clear plan to turn humble data into a powerful tool for growth.