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Krista
Crockett
Director, Customer Success
D2L
Krista is an accomplished leader in the edtech industry, bringing over a decade of experience in both customer success and sales roles across mission-driven organizations. As Director of Customer Success at D2L, she oversees multiple teams that support a diverse portfolio of educational institutions, spanning enterprise, mid-market, and SMB customers across North America. Her leadership also extends to a specialized team focused on product adoption and driving digital strategies, ensuring that all customers realize the full value of their learning technologies. Krista drives strategy with a customer-centric mindset. She is most passionate about building strong, authentic relationships with both her customers and her teams.
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28 January 2026 14:00 - 14:45
Panel: Embedding customer-centricity into the heart of your organization
Being ā€œcustomer-firstā€ isn’t just a motto, it’s a mindset that must be embedded at every level of the organization, from the C-suite to cross-functional teams. In this panel, senior CS leaders will share how they’re championing customer-centricity as a company-wide priority, influencing executive decisions, and building partnerships with Product, Sales, Marketing, and beyond. You’ll hear how they coach their teams to lead with influence, equipping CSMs to advocate for customer needs and drive alignment across departments. Whether you're working to shift executive mindset or empower your team to be cross-functional change agents, this session will offer practical strategies to turn customer-centricity from a buzzword into a shared operating principle.